Q - What are the Advertiser Benefits on My West Georgia? 

»	You can create quality ads in just minutes.
»	You can load up to 7 images with each advertisement.
»	You get contact forms with image verification to deter spammers.
»	Your image descriptions appear above the images, allowing you to easily create 7-page high-impact advertisements!
»	Only let users see the contact information you wish to provide. Phone numbers and other contact information are optional fields when posting ads and setting up your advertiser information section.
	(Contact information is required when signing up for an account and is only used by system administrators per our privacy policy.)
»	Your ad is automatically added to members saved searches where the search criteria matches your ad.
»	Your ad is automatically e-mailed to those member's who approve instant notification.
»	FEATURE YOUR ADS - Remember to edit your ad after you save it and make sure you 'Feature' your ad. Featured ads come up first in searches and rotate in featured ad presentations throughout the My West Georgia websites. Featured ads displayed on search pages are restricted to only featured ads which match that category.
»	You also have a central advertiser's contact information page which links to all of the ads you have created on My West Georgia. This section allows you to give prospects more contact information such as your phone numbers, fax number, or even a link to your personal website.
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Q - How can I improve my search engine rankings for my ad(s)?

»	Use your core product class or service description and use the most generic form of the term possible... then add in the location of your business the same way someone searching for you would. - For example if you have a sporting goods store in Carrollton Georgia and you wish to advertise that you sell new bikes and bike parts then you may want to try titling your ad 'Carrollton Georgia Bicycle Shop'
»	Consider placing an ad for each different service and product class you offer. - This will usually get you many more visitors and less competition on the search engines while better targeting who you are attracting to your ads... While each ad can be custom designed for the specific type of customer being advertised to through this ad. The ad can also have a link to a special page on your website for this type of prospective customer.
»	Change your search term(s) to one(s) which is/are not as competitive and yet will capture a fair amount of visitors who would be interested in what you have to offer.
»	Keep it short and direct. You need to state your Title in a short and direct manner to both focus the prospect and to not confuse the search engines. - Exceptions to this rule may occur when you have great rankings for your ad(s)... In this case you might be able to add a few key words to the end of your ad's Title without effecting your top rankings for the core term and then the ad can capture many terms based upon different combinations of the words used here.
»	Once your ad has been active for a while, after you achieve the highest possible rankings for your ad with the key term you wish to be associated with, your ad may drop in the rankings over time. - To fix this you need to change the content of your ad to get reviewed like a new page and attain the highest rankings possible. You can simply change the Title of your ad and this will automatically change much of the content on the page. You will have to wait until the search engines review your page again - about three to six weeks - then you can change the Title back to the original term you were using and your ad will be reviewed and should once again gain the top rankings you enjoyed before.

Q - What are the Member Benefits on My West Georgia? - As a member of My West Georgia you can:

»	Save specific searches for later review.
»	Get e-mail notification when ads are added to the network which match the criteria of one of your saved searches.
	(This function is optional when saving searches)
»	Save your favorite ads for quick reference.
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Q - How can I build the best possible ad on My West Georgia? - The best way to build a showcase quality ad on My West Georgia is by consistently previewing the ad you are editing so that you can see what the prospect sees.

Here are a few other tips.

• Remember to carefully choose your ad title. The title you use for your ad is the first thing a prospect will see when searching our network. The title you use for your ad may be up to 80 characters long and the title you choose for your ad is also used to optimize your ad for the search engines.

  • Try to use a title which is also a search term someone would use on the search engines to find the type of ad you are promoting.

  • Try to use whole words and not abbreviations. Use proper spacing and try to keep your title as succinct as possible.

  • Try to mention what you are advertising as well as where you are located. (City & State)
    

• The description fields of the pictures you upload are displayed above the photos when they are selected from the right hand column. This effectively creates a different page for each picture you upload to My West Georgia. You can load up to 7 pictures. Pick photos which feature different features you wish to advertise and then use the description field to highlight the feature you want to promote.
  

• Use photos in your ad which are no more than 640 pixels wide and 1000 pixels high. The system will accept pictures of any size, but it automatically resizes any picture larger than the described maximum size limits. If you resize the photos which exceed these maximum limits using an image editor on your computer your pictures should remain crisp and clear. This is not a major issue as the resizing software used on the network does a really good job but it is especially important when adding a text overlay to a picture. When adding text to a photo it is best to resize the photo to 640 pixels wide or 1000 pixels high - or smaller - before applying text to a photo with your image editing program.
  

• Use bolded words and line breaks to highlight the best features of your ad. The system allows for the use of what are called 'HTML Tags' in text fields. This means that if you wish to make a word or phrase appear bolded you would surround that selected text with bold tags.
  
  e.g. <b>This is the bolded phrase</b> would force the phrase to be bold in the ad when previewed on the network. 'This is the bolded phrase' - becomes - This is the bolded phrase.

  • <b>Bold</b> = Bold
  • <i>Italics</i> = Italics
  • <u>Underline</u> = Underline

  • You can also use them together - <b><i><u>Highlighted Text</u></i></b> = Highlighted Text

    • Don't forget to put the ending tags in place so that the effects end where you want them to.
       
    • You can also use a <br />
      tag to force a line-break any where in your ad.
       

    • Clicking your 'Enter' key will also create a line-break in your ad but other text box fields like your image description fields or your advertiser Info field may require you use this type of line break command to get the results you desire.

• Contact us anytime you have a question or need assistance in building your ad.

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Q - Which website address should I use to link to my ad? - To create a link to your ad you should pull up your ad on My West Georgia and then click the 'Printer Friendly Version Of This Page' link at the bottom of your ad. Then highlight and copy (Ctrl+C) the website address which appears in the address bar of your web browser. Paste (Ctrl+V) this website address into the links to your ad which you wish to create.

You can also automatically send a link to any webpage you visit on the Internet through your web browser by clicking the 'Send Link By E-mail' option in your 'File' menu.

By linking to the 'Printer Friendly' page instead of the main ad page you will keep the focus of your intended audience on your advertisement. (Of course you can also use links to the website address of your main ad page when promoting your advertisement.)

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